How we drove $2.5M in leads for Roof Pros Plus in Q4 2024 & grew keyword rankings by 5,800%
Services
Google Ads & Search Engine Optimization
Platforms
Google
Project results
$2,500,000
Value of Leads Generated
Considering avg. sales per lead of 20k
$675,000
Projected Sales Value
Considering 27% closing rate
4,523%
ROAS
With an Ad spend of 14.6k
5,800%
Increase in Keywords Ranking
From 2 to 118 (Oct - March)
Google Search Ad Campaign Project Outcomes
In Q4 2024, our Google Search Ads campaign for Roof Pros Plus, a leading metal roofing company in Northern Ontario, generated $675,000 in projected sales. With a 27% closing rate, average sales value of $20,000, & spend of $14,600, this resulted in an impressive 4,523% ROAS, demonstrating the effectiveness of our targeted strategy.
Prior to closing rate calculations...
Our Google Search Ads campaign for Roof Pros Plus delivered exceptional results, generating $2.5 million in leads with a total ad spend of $14.6K, achieving a ROAS of 17,023%. By leveraging high-intent keywords, strategic bidding, and optimized ad creatives, we successfully connected Roof Pros Plus with homeowners and businesses in Northern Ontario seeking premium metal roofing solutions.
Keyword Growth For Roof Pros Plus
When our client engaged us for our SEO services, they were ranking for 2 keywords only. As of March 2025, we are now ranking them for 118 keywords in Canada, with 24 of them ranking on page 1 of Google.
